You’ve made
your business online. Well, what next? You need to implement an internet
marketing strategy either to boost your traffic or promoting your brand or
engaging audience to your business. For all these aspects, there are a number
of internet marketing strategies in place. As each strategy has positives and
negatives, you need to figure out which technique works best for your business,
which itself makes a big difference between success and failure in the online
world.
Well, Search
engine optimization (SEO), Pay per click (PPC) and social media optimization
(SMO) are the three popular internet marketing strategies that are essential
for every online business. As all these strategies sound alike, most people are
confused with what marketing strategy they need to go for? The answer for this
question relies on the type of your business you own and short and long terms
goals of your business.
To make
your decision process easy, here we try to explain the difference between these
online marketing strategies.
Search
Engine Optimization
SEO is a
famous internet market strategy that helps to propel your website to the top
slot of the search engine result pages in the major search engines. SEO is a
process of utilizing specific strategies like link building, website
optimization, high quality content and social media to gain highest ranking in search
engines. SEO is the most important strategy for online businesses, which needs consistent
and long-term results. By proper implementation of SEO tactics, one can rank
their website for the keywords they want and can get continuous flow of traffic
without having to pay anything. If you wish to be in the market for long run,
then you need to go for SEO.
Pay Per
Click
On the
other hand, if your business needs immediate results or lots of traffic for
short period, then pay-per-click is the best internet marketing strategy for
you. Pay-per-click is the process of buying ads on most searchable websites
with the idea of gaining traffic to your website. In pay per click, an advertiser
places a bid on selected keywords and if someone searches for those keywords,
the search engines or websites displays the ads on the page. The results of PPC
will appear under sponsored ads or sponsored links on results page. The
position of the ads depends on how much someone pays for a keyword. PPC
campaigns are best suited for businesses, with an intention to make short term
sales or limited time promotions. Also, PPC campaign helps a lot for new
websites in getting lots of exposure. With the help of PPC, a small business
can gain the ability to outbid larger businesses for keywords, which helps to
gain an edge over others.
Social
Media Optimization
Social
media optimization is the process of building online exposure through various
social media channels like facebook, twitter, LinkedIn, online communities, RSS
feeds, social news buttons, etc. With more than 750 million users engaged in
facebook and twitter, businesses are using these channels to build their brand in
the industry. Also, social media optimization can be considered as a wonderful
platform for businesses to interact with clients. In simplistic terms, we can
define SMO is a way to augment the work done by PPC and SEO.
So,
depending on the type and life cycle of your business, you need to opt a right
online marketing strategy to maximize the benefits.
