As mentioned in my previous post on How to choose topics for blogging to Earn Money Online, I have explained the importance of Keyword
Research and why you should focus on it if you are looking to make money
through blogging.
Keyword Research starts as soon as you land on a Search
Engine Box and start typing. Long Tail keywords, in simple terms are keywords
which are longer in length. So let's say an internet user is looking for
information about How to make money online, and then he will go to Google and
type any one of the below
"Make Money Online"
or
"How to make money online"
or
"how to make money online with blogging"
Or you would choose one of the Google Instant Search
suggestions and click on it. What we are seeing here is Google is learning to
become more Human in it approach to provide best possible search results to any
user. This is where our "Gold Mine" lies. In its effort to match and
suggest user with best search results Google is working hard on its search
algorithm to ensure that results which exactly match the search query entered
by a user is shown among the search results.
Thus if we focus on answering queries and finding keywords
which are exactly matching the user types search query then we are likely to
rank better in Google Search Results Page.
Google Exact Matched Search Query Results is an Opportunity
Google in its effort to offer right solution in the form of right
search results pages with the matching content is an opportunity in disguise to
first time bloggers. The approach which I thus to do keyword research for
finding profitable Long Tail Keywords is
1. Write down your Domain Experience
2. Analyse what you have searched for in the past
3. Introspect the sites which you visit
Keyword Research in Domain Experience:
If you have a field which you are domain expert of, then
that is where you should start your keyword research. Identify questions
related to your domain and head to adwords to identify the keywords which
people are searching for. Look for long tail keywords which are combination of
3 words or more with minimum searches of 5000+ per month to add to your
category for blogging.
Analyse your Searches:
While it’s always easier to study your own searches to start
the hunt for long tail keywords. What we should understand is that we as humans
have tendency of searching for information online at a periodical interval of
time. These triggers to search for information are sometimes due to an event
like sports, political leader, an actor or an exam which takes place every
year. As a result of these triggers and our quest to learn and gather
information we get huge amount of searches every day, the figure of which
stands at 3 billion per day only on Google, that's 3 with nine zeros behind it.
Observe the Sites you visit:
There are always opportunities right in front of us whenever
we are surfing the net. There are sites which help us find and get the desired
information which we are looking for. On the other there are sites which give
us incomplete/inaccurate/incorrect information and we are still not able to
find answer to our query. Finding information about this query is necessary for
us and we eventually tap offline/traditional channels to find the answer. This
represents an opportunity to us when online information about a topic which we
are looking for does not exist in the form which helps people to achieve their
objective.
There are tools like the Organic Keywords Report tool
provided by 99webtools.com for free which enables us to conduct our keyword
research for a site which we are visiting.
In continuation of this post I will cover how I carry out
Keyword Research for Long Tail Profitable Keywords in my next post.
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