Keyword Research is an important and critical element for
anyone looking to create content for monetization. A poorly carried out
research can ruin your efforts since SEO for any content take minimum couple of
months to rank in a search engine. Thus when starting a blog and creating content on internet ensure that you are aware of your
competition for that particular space. Spend more time on research to ensure
that your SEO efforts are not wasted. I will be giving away 10 potential
keywords at the end of this article which have low to medium competition based
on the top 10 search results in Google first Search Engine Results Page (SERP).
I start Keyword Research by brainstorming myself with what I
look for when I go to Google or what people type in the search box of Google.
When looking to make money blogging this is a critical element as we want to
ensure that people are searching for the keyword or topic we are blogging
about.
We will be using Google Keyword Planner provided by Google
under Google Adwords to carry out our Keyword Research. The requisite to use
the above tool is a Google or Gmail Account and knowledge of How to use Google
Keyword Planner Tool.
Before going to Google Keyword Planner available in Google
Adwords under Tools option, we will shortlist some Basic keywords which people
search for in Google. These basic keywords will form our strategy to target
Long Tail Keywords around them. We will take a approach as suggested by Spencer
Haws of Nichepursuits.com to finalize long tail
keywords to make money online.
I will choose 10 random basic keywords to start my hunt for
Long Tail Profitable Keywords. In order to find these basic keywords, I look at
Product Categories at Amazon.com or the local version of Amazon in your
country, Classified Sites and at my own searches for doing keyword research.
Basic Keywords : My Search Filter in Adwords is set to
World
1.
Learn French Online
(Selected from my own search)
2.
Office Exercises (My own
search)
3.
Commercial lighting (Amazon
Categories)
4.
Mountain Khakis (Amazon
Categories)
5.
Yoga Clothing (Amazon Categories)
6.
Mechanical Pencils (Amazon
Categories)
7.
Lab Safety Supply (Amazon
Categories)
8.
Dinnerware Sets (Amazon
Categories)
9.
Bluetooth Headphones
(Classifieds)
10. Recliner Chairs
(Classifieds)
As you can see majority of the above keywords I have picked
are from Amazon. While short listing them I kept on looking at the Keyword
Research tool available at Google Adwords to ensure that we have good number of
searches for all them.
Analyzing Keyword Competition:
Based on the number of keywords you start with I prefer to
choose 30% of them after analyzing the competition. To analyze the competition
I use the Free Moz Google Chrome tool bar provided by Moz.com. They have
defined two metrics called Page
Authority and Domain
Authority to define ranking of a page in Google. Page Authority and Domain
Authority are calculated on a logarithmic scale of 100 based on the quality,
domain age and backlinks of a page. We look at these parameters to understand
where our competition stands. While these basic keywords are at the rot, we use
them to identify long tail keywords by looking at the suggestions by keyword research
tool of Google adwords and also from Google Search results.
Top 10 Google Search Engine Results Page
Let’s start with the first keyword “Learn French Online” ,it
has 22200 global monthly searches on Google and following is the search results
page. Go through the top 10 search results.
 |
| Keyword Research |
This keyword is
pretty competitive as the average page authority and domain authority of most
of the pages on the first page is above 45. We are comfortable with a page
authority of around 35 to 40. A Page Authority figure of 35 to 40 can be beaten
with relevance, quality of the information and quality backlinks. Now look at
the suggestions in the keyword research tool and Google Suggestions for search
at the bottom of the search results page, as shown below.
 |
| Long Tail Keywords Research |
Searches related to our keyword provide very good insights
into what else people are searching for. After going through all the related
keywords a keyword which we can shortlist is “learn french by podcast” with
2900 searches worldwide every month. The average page authority of search
results pages for this keyword is around 40 (which is on the upper side). This
can be called a medium competition keyword.
Following a similar approach on all the other keywords we
have shortlisted the following long tail keywords. The idea is to have a
minimum search criteria to put them down here with perception of low
competition on Page Authority(PA) and Domain Authority(DA) on Moz Toolbar. I
have taken 2500 minimum searches per month as the benchmark. On the PA front, I
have shortlisted keywords which have a search result pages PA<35.
So in short follow these steps:
1.
Average Searches Per Month
> 2500
2.
PA of pages on the first
page of Google should be less than 35
3.
Avoid Keywords which have
.gov or .edu sites on the first page
4.
Analyze the Title of the
top 10 results to see if Keywords are present in same order
5.
Look at the age of your
competition
(Note: Search count is global)
Root Keyword
|
Long Tail Keyword – Google Searches Per Month
|
Learn French Online
|
learn french by podcast - 2900
|
Office Exercises
|
used exercise equipment – 4400
|
Commercial lighting
|
bathroom ceiling lights-4400
|
Mountain Khakis
|
khaki skinny jeans-4400
|
Yoga Clothing
|
white yoga pants-4400
|
Mechanical Pencils
|
best mechanical pencil-4400
|
Lab Safety Supply
|
No Suitable Keyword Found
|
Dinnerware Sets
|
dining furniture-8100
|
Bluetooth Headphones
|
wireless tv headphones-8100
|
Recliner Chairs
|
zero gravity recliner-2900
|
All the above keywords offer great opportunity to make niche
websites based on related products and earn a three figure affiliate income in
US Dollars.
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