With the
rapid proliferation of social media networks, it is very important to have the
right communication channel for every business to grow. The choices seen
endless: Tumblr, LinkedIn, Facebook, YouTube. But which social media network
you should choose is the big question?
Though
every social media channel will help to boost your company’s inbound marketing
strategy, you need to choose a channel that maximizes the benefits with minimal
costs. The type of social media marketing you should choose for your business
completely depends on the depth of your brand message and the demographics of
the group being targeted. For this, it is important to analyze the age,
interests and other characteristics of company’s target market.
Why
LinkedIn?
In case, if
you want to boost your B2B businesses, LinkedIn is the ultimate social media
network you should turn to. Today, LinkedIn is considered as the world’s
largest business network with 300 million users in more than 200 countries.
LinkedIn is considered as the extremely powerful tool for B2B businesses that
allows you to identify and connect with influential persons in specific
organizations and industries. Once you were connected, you will get an
opportunity to interact with any individuals, source new business deals, share
industry expertise, enhance business connections and many more. The more first
degree connections you hold, the more professionals you can interact with just
a click away.
What is
LinkedIn Premium?
The basic
features of LinkedIn are absolutely free. With the free version of LinkedIn,
one can view and search for full profiles of connected people only. However,
people who upgrade their account to LinkedIn Premium will get a cluster of
added features that are not available through free account. The features
includes the ability to message and view the full profiles of people to whom
you are not directly connected to, ability to generate lead lists, advanced
search functionality, save searches and much more.
Who can be
benefited from LinkedIn premium services?
LinkedIn
gives an opportunity to everyone starting from freelancers to fortune 500
companies to connect, engage, market and enhance their business ideas. As it
offers premium services for job seekers, recruiters and sales professionals,
any business can switch to LinkedIn premium services.
Features of
LinkedIn Premium services
The most
important features of LinkedIn Premium services are as follows:
Build relationships with world’s professionals
LinkedIn
has a very powerful search feature that allows you to search for broad regions
rather than focused area. You can search professionals, jobs, companies,
updates, groups, universities, etc. LinkedIn provides you an opportunity to
easily find key decision-makers and influencers with just one search.
Once you
click search, you can find many ways to filter search results. You can filter
search results based on companies, connection and location. You can also go for
advanced click option to get more filtering options such as industry,
interests, etc.
Sending
messages based on filters
One of the
great features of LinkedIn is it helps you to make new connections and retain
existing connections. Most of the people use LinkedIn to reconnect and
rediscover existing contacts based on their area of expertise, business and
employer. The variety of filtering and connecting features assist you to find right
people and interact with them, helping you to build the connections you need to
boost your business.
Targeting
right people with InMails
The data on LinkedIn is incredible. You can create any number of
campaigns around content and advertising to target decision makers. Inmails is
the best- part of LinkedIn that enables you to target decision makers precisely
by sending mail directly to their inbox. You can specify any criteria such as
any country, industry and company to build your target list. This will help to
ensure that your inmail hits the right person. InMail maximizes your chances of
success because they have a much higher open rate when compared to email along
with a strong lead conversion rate.
Content
marketing
LinkedIn
enables you to create a business focused content marketing plan, which helps
you to engage with potential customers and to win new business. Through this
marketing, potential customers and partners can get to know you and what you
do, which will actually help you to generate reactive business lead generation
and to succeed with practical business deals.
Company
pages
Creating company pages and showcase
pages to define your services on LinkedIn can reap many benefits to you. There
is a huge difference between a company page on LinkedIn and the one on
facebook. Company pages on LinkedIn are created based on business point of
view. If it is done correctly, you can attract existing and
potential customers, employees, shareholders, investors, media and
stakeholders.
With so many
benefits, LinkedIn is considered as an essential tool to enhance your
Businesses. So, if you are not a LinkedIn premium user or still in the process
of setting up your LinkedIn profile, quickly do it and try these strategies to
see how easily you can connect with top-decision makers. B2B businesses thrive
by using LinkedIn premium services.
